Bots have taken the fun out of streetwear. Even if the announcement of a collaboration gets hype, buying the drop has become basically impossible. With every release gone in seconds, people have stopped logging in to try their luck. While some brands have tried to use technology to fight bots, they continue to win. So, instead of outsmarting them online, we took them offline at The Last Hack—an immersive, one-night-only experience at one of New York City’s most exclusive venues, the Brooklyn Museum.
In celebration of a collection inspired by hacker culture, we hacked the culture of buying coveted drops by gamifying Alexander Wang’s biggest fans.