About this campaign:
ZXience is the study of everything oddly satisfying, from the abstract to the familiar. Now, we look at how the everyday glow of a digital screen offers an unexpected, feel good escape in the comfort of our homes. Our campaign celebrates the relief and satisfaction we feel from glowing, digital light, inspired by the glowing heel on ZX 2K BOOST. It’s taking the one thing that’s never out of reach and using the experimental philosophy of ZX to understand why it comforts us. A closer look at how satisfying, innovative technology, both digital and tactile, can help us find light in the dark.