Change is a Team Sport
for adidas Originals
2020
Role:
Art Direction
Agency:
Johannes Leonardo
Writer:
Adam Van Dusen
Creative Direction:
Jeph Burton, Hunter Hampton
Design:
Sarah Bassett, Alexa Mekita
Director and Photographer:
Matt Lambert
Director of Photography:
Nicolai Niermann
Production Design:
Ruta Kiskyte
Styling:
Larissa Bechtold
No one can create change alone—if you try, you’re called “crazy.” But with a team, creating that change is possible. As a shoe worn by the most iconic teams for 50 years, we believed Superstar had the right to make a bold statement: Change is a Team Sport.
To prove our thinking, we found two real teams of people who are creating real change in the world. The first is Skateism—a team of queer skaters who are changing the face of a sport dominated by straight, white men.
The second is Curated by Girls—a team of female artists who use their platform to change the fact that 95% of art in museums is created by men. Because Superstar has roots in basketball, we decided to celebrate these changemaking teams of creators like athletes—you’ll see them in huddles, doing pre-game warm-ups, “playing” in arenas we built specifically for them. Pushing it one step further, we interviewed them like players at a press conference and turned real quotes about they’ve changed their game into powerful voiceover for our films.