BENSON RONG

Lego Music
Personal Project
2016

Role:
Art Direction / Design

Creatives:
Andrew Kim,
Esteban Cardona

Exhibitions:
Design Museum Holon, Tel Aviv 2017

Press:
Designboom, Tokyo Design Week, The Happening,
AdForum, Hypebeast HK

Recognitions:
One Show Young Ones 2016: Silver
Cannes Future Lions 2016: Shortlist

(Back)

Maker brands like Little Bits are taking over the children's toy market. And, Lego, the brand that inspired it all, is being left behind. So, to bring Lego into the maker conversation, we introduce Lego Music.