BENSON RONG

Plastic Service Announcement
for Lonely Whale
2019

Role:
Art Direction /
Design

Agency:
Young Hero

Writer:
Adam Van Dusen

Creative Direction:
Roberto Max Salas,
Nick Panayotopoulos

Director and Photographer:
Matthew Dillon Cohen

Exhibitions:
Musuem of Plastic, Art Basel Miami 2019
Museum of Plastic, Soho Pop-up

Press:
Adweek Editor's Pick,
Muse by Clio, The Drum,
Fast Company, The Dieline

(Prev / Next)

500 Billion single-use plastic water bottles are used around the world every year. And even though we’re told these are recyclable, only 9% of plastic is. Instead of bullying people for their irresponsible drinking habits, we teamed up with celebrities like Zooey Deschanel, Jason Momoa, and Diplo to tell the world every cold, hard, plastic-y fact in a fun way that gets them to question how they hydrate.

Infomercial feat. Zooey Deschanel

Then, we cut a unique film for each cast member and opened a pop-up in SoHo called the Museum of Plastic.

Museum of Plastic at Art Basel 2019, Miami