The ZXience Network
for adidas Originals
2020

The adidas Originals ZX has got feeling down to a science… er… ZXience. While you’d know what we meant if you put them on, it’s hard to explain. Well, it was. Until now. Inspired by the oddly-satisfying corner of the Internet, we invented a TV network (think 2000s Adult Swim) devoted to bringing the sensation of the shoe to life. With over 12-hours of content on the ZXience Network, it’s impossible to show everything we did, so… enjoy this mastercut of our favorite moments. Dive in, skip around. There’s a lot to get lost in.

Role:
Art Direction /
Creative

Agency:
Johannes Leonardo

Creative Direction:
Ray Smiling,
Maclean Jackson

Senior Creatives:
Adam Van Dusen,
Will Paugh,
Juliana Gutowski

Design:
Sarah Bassett,
Florian Eberhardt

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